Girl Gang
2022
Documentary | 1 x 98
Millions of girls want to be like Leonie: But the success of the 14-year-old influencer comes at a high price
Fourteen-year-old Leonie is a successful teen influencer who lives on the outskirts of Berlin. Millions of followers are at her feet, and companies shower her with products. When Leonie’s parents recognise the enormous economic potential of their daughter’s online activities, they quickly take over her management. They want Leonie to have a better life than they had. But Leonie’s life dictated by brands and pressure to produce content has a darker side that the adrenaline, fame and free sneakers can’t make up for
