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I Want My MTV charts the rise of a cultural phenomenon that came to define a generation. MTV. What started during the nascent days of cable television as a scrappy, playful music video lineup, rapidly evolved.
On August 1, 1981, the life of a whole generation of Americans changed forever. On this day MTV began its broadcasting day, making VJ a new teen hero and creating a canon of music video as a vivid artistic statement. The formation of this music channel shaped modern pop culture from thereon in.
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History’s Greatest Mysteries